Over the past year I have been hearing more and more criticism of Salesforce.com and other Salesforce Automation applications. Experts are challenging the value proposition of today’s SFA – questioning whether it really helps sales reps to sell more. Or whether SFA is really designed to help management track rep activity, sales pipeline and deal status.
Imagine you are 65 and approaching retirement. As you look back on your career, what list of accomplishments would want to list for yourself? Hopefully you have made the types of money that you wanted. And hopefully you have built hundreds of relationships some of which continue as friendships after retirement. But what are the things you would want your CEO to mention when he/she speaks at your retirement dinner?
It’s simple. Make a list of the questions your customers ask you during sales appointments. These are the topics they are most interested in. These are the topics they are most likely to do a Google search upon. And these are the topics that they will click through in your email newsletters.
Suppose you had 100 inquiries on your website today. In other words, 100 visitors registered to watch a webinar; download a white paper; or take a free trial of your product. Which ones do you call back? And which ones do you discard?
Many people underestimate the level of effort required to build a Highly Successful Inside Sales Team. There is much more to Inside Sales than hiring some lower paid reps and connecting a phone system. To get the most out of your Inside Sales organization requires optimizing every aspect of the operation. In my last post I started a list of the Eight Habits of Highly Successful Inside Sales teams. In this post I will finish the list with the last four habits.
Inside Sales has become a critical component of the sales and marketing strategy for all high tech companies. Many companies are using Inside Sales to generate leads for their field organizations. Others use Inside Sales to not only find deals, but also close smaller sized deals. But there is more to Inside Sales than hiring some lower paid reps and connecting a phone system. To get the most out of your Inside Sales organization requires optimizing every aspect of the operation – from recruiting to reporting. Below are eight strategies I have observed Highly Successful Inside Sales organizations utilizing.
Growth hacking continues to be a focus of many of the world’s fastest growing companies. But most of the case studies on growth hacking are focused on demand generation and quickly ramping revenue. But I have encountered many companies recently that also have a strong focus on building their brand awareness. Most of these companies want to build a brand in a short period of time with a relatively low budget. In other words they want to hack their brand.