Social Networks

Marketers – What is Your Career Bucket List?

Imagine you are 65 and approaching retirement. As you look back on your career, what list of accomplishments would want to list for yourself? Hopefully you have made the types of money that you wanted. And hopefully you have built hundreds of relationships some of which continue as friendships after retirement. But what are the things you would want your CEO to mention when he/she speaks at your retirement dinner?

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Inside Sales

Inside Sales – Eight Habits of Highly Successful Organizations (Part Two)

Many people underestimate the level of effort required to build a Highly Successful Inside Sales Team. There is much more to Inside Sales than hiring some lower paid reps and connecting a phone system. To get the most out of your Inside Sales organization requires optimizing every aspect of the operation. In my last post I started a list of the Eight Habits of Highly Successful Inside Sales teams. In this post I will finish the list with the last four habits.

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Inside Sales

Inside Sales – Eight Habits of Highly Successful Organizations (Part One)

Inside Sales has become a critical component of the sales and marketing strategy for all high tech companies. Many companies are using Inside Sales to generate leads for their field organizations. Others use Inside Sales to not only find deals, but also close smaller sized deals. But there is more to Inside Sales than hiring some lower paid reps and connecting a phone system. To get the most out of your Inside Sales organization requires optimizing every aspect of the operation – from recruiting to reporting. Below are eight strategies I have observed Highly Successful Inside Sales organizations utilizing.

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Branding and Naming, Growth Hacking, Inbound Marketing

Brand Hacking Strategies for Tech Marketers

Growth hacking continues to be a focus of many of the world’s fastest growing companies.  But most of the case studies on growth hacking are focused on demand generation and quickly ramping revenue. But I have encountered many companies recently that also have a strong focus on building their brand awareness. Most of these companies want to build a brand in a short period of time with a relatively low budget. In other words they want to hack their brand.

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